Live Every Litre – Honda PR Campaign

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Date: May 2010
Location: UK, Holland, Germany, Switzerland, Italy, France, Portugal, Spain
Distributor: Internet, Social Media, YouTube – 13 x 5 minutes
Credits: Director/Cameraman – Claudio von Planta
2nd Cameraman – Robert Alexander
Editors – Paul Jackson, Olivia Baldwin, Julia Frater
Advertising Agency: Grey

Live Every Litre is a web based PR campaign for Honda to support their brand tag-line POWER OF DREAMS. From over 500 crowd sourced internet applications we selected 13 stories about people who want to turn a dream into reality.

All videos are published on www.youtube.com/user/liveeverylitre and some clips went viral

Posted by Claudio von Planta on 06.16.2010 at 2:32 am// Tagged: News // Have your say »